{"id":48769,"date":"2026-08-09T09:22:00","date_gmt":"2026-08-09T12:22:00","guid":{"rendered":"https:\/\/correiodoestado.com.br\/variedades\/?p=48769"},"modified":"2026-08-05T08:12:15","modified_gmt":"2026-08-05T11:12:15","slug":"porto-agiu-no-mercado-e-assinou-contrato-com-importante-nome-do-flamengo","status":"publish","type":"post","link":"https:\/\/correiodoestado.com.br\/variedades\/porto-agiu-no-mercado-e-assinou-contrato-com-importante-nome-do-flamengo\/","title":{"rendered":"Porto agiu no mercado e assinou contrato com importante nome do Flamengo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Os grandes neg\u00f3cios est\u00e3o cada vez mais presentes no futebol e n\u00e3o \u00e9 apenas por jogadores. Um caso que exemplifica isso vem de Portugal e envolve dois gigantes: Porto e Flamengo. O clube do velho continente assinou um importante contrato com um nome presente no Rubro-Negro carioca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Porto anunciou na \u00faltima semana a renova\u00e7\u00e3o do contrato de patroc\u00ednio m\u00e1ster com a <em>Betano<\/em>. O novo acordo estende a parceria por mais tr\u00eas temporadas, at\u00e9 2029, fazendo com que a casa de apostas do grupo Kaizen Gaming e que estampa a parte principal da camisa do Flamengo, complete oito anos como patrocinadora principal do clube portugu\u00eas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pelo contrato renovado, a marca da <em>Betano<\/em> continuar\u00e1 estampando a parte frontal das camisas das equipes principal e B do futebol masculino, al\u00e9m de aparecer nos uniformes de treino. A principal novidade da parceria \u00e9 a inclus\u00e3o do time feminino, que disputar\u00e1 a primeira divis\u00e3o portuguesa nesta temporada e ter\u00e1 o logotipo da empresa aplicado na manga do uniforme.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DYfPGmQGWmR\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DYfPGmQGWmR\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver essa foto no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DYfPGmQGWmR\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Um post compartilhado por +FCPorto \ud83d\udc09 (@maisfcporto)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Confian\u00e7a entre empresa e clube portugu\u00eas ao longo dos anos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O diretor comercial da Betano, Julio Iglesias Hernando, destacou que a renova\u00e7\u00e3o representa a confian\u00e7a constru\u00edda entre as partes ao longo dos \u00faltimos anos. Segundo o executivo, a amplia\u00e7\u00e3o do acordo para o futebol feminino acompanha a evolu\u00e7\u00e3o do Porto e refor\u00e7a o compromisso conjunto com inova\u00e7\u00e3o, excel\u00eancia e a\u00e7\u00f5es voltadas aos torcedores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Porto e a patrocinadora tamb\u00e9m manter\u00e3o iniciativas de engajamento com a torcida e projetos de responsabilidade social, \u00e1reas consideradas estrat\u00e9gicas pelo clube. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O administrador executivo e diretor financeiro, Jos\u00e9 Pedro Pereira da Costa, afirmou que a Betano vai al\u00e9m da exposi\u00e7\u00e3o da marca na camisa, participando de diferentes projetos que contribuem para o crescimento da institui\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m da Betano, o Porto conta com parcerias comerciais com marcas como New Balance, Revigres e Super Bock. J\u00e1 a casa de apostas amplia sua presen\u00e7a no futebol internacional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O patroc\u00ednio est\u00e1 presente em clubes como Aston Villa, Tottenham, o pr\u00f3prio Flamengo, River Plate, Bayern de Munique e Sporting, al\u00e9m de entidades como a Associa\u00e7\u00e3o do Futebol Argentino (AFA) e competi\u00e7\u00f5es de destaque, entre elas a Europa League, Conference League, Campeonato Brasileiro e Copa do Brasil.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os grandes neg\u00f3cios est\u00e3o cada vez mais presentes no futebol e n\u00e3o \u00e9 apenas por jogadores. Um caso que exemplifica isso vem de Portugal e envolve dois gigantes: Porto e Flamengo. O clube do velho continente assinou um importante contrato com um nome presente no Rubro-Negro carioca. O Porto anunciou na \u00faltima semana a renova\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":48600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-48769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-variedades"],"_links":{"self":[{"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/posts\/48769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/comments?post=48769"}],"version-history":[{"count":2,"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/posts\/48769\/revisions"}],"predecessor-version":[{"id":48780,"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/posts\/48769\/revisions\/48780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/media\/48600"}],"wp:attachment":[{"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/media?parent=48769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/categories?post=48769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/tags?post=48769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}