{"id":49505,"date":"2026-08-22T09:02:00","date_gmt":"2026-08-22T12:02:00","guid":{"rendered":"https:\/\/correiodoestado.com.br\/variedades\/?p=49505"},"modified":"2026-08-19T16:05:40","modified_gmt":"2026-08-19T19:05:40","slug":"sao-paulo-pode-fechar-com-gigante-chines-um-dos-maiores-reforcos-na-historia-do-tricolor","status":"publish","type":"post","link":"https:\/\/correiodoestado.com.br\/variedades\/sao-paulo-pode-fechar-com-gigante-chines-um-dos-maiores-reforcos-na-historia-do-tricolor\/","title":{"rendered":"S\u00e3o Paulo pode fechar com gigante Chin\u00eas: um dos maiores refor\u00e7os na hist\u00f3ria do Tricolor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O S\u00e3o Paulo \u00e9 reconhecidamente um dos maiores clubes do mundo, dono de t\u00edtulos da Libertadores e Mundial; \u00e9 comum vermos a institui\u00e7\u00e3o envolvida em negocia\u00e7\u00f5es de impacto. Tanto \u00e9, que um poss\u00edvel acordo pode entrar para hist\u00f3ria, como uma das mais impactantes na hist\u00f3ria do Tricolor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A BYD \u00e9 atualmente a empresa com quem o S\u00e3o Paulo mant\u00e9m as conversas mais avan\u00e7adas para definir o pr\u00f3ximo contrato de naming rights do Morumbi. Apesar disso, a negocia\u00e7\u00e3o ainda est\u00e1 longe de ser conclu\u00edda, e o clube continua analisando outras propostas dispon\u00edveis no mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m da montadora chinesa, pelo menos outras duas empresas negociam com o Tricolor. No caso da BYD, a proposta mant\u00e9m o conceito utilizado atualmente, com a marca incorporada ao nome do est\u00e1dio por meio de um trocadilho. Se o acordo avan\u00e7ar, o Morumbis poderia passar a se chamar MorumBYD. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com isso, pega magnitude das tratativas, um dinheiro que seria refor\u00e7o no caixa, envolvendo aquele que \u00e9 dos maiores patrim\u00f4nios do clube, o est\u00e1dio, de fato esse cen\u00e1rio seria um dos maiores na hist\u00f3ria.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Db_RzB5nC-J\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Db_RzB5nC-J\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver essa foto no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/Db_RzB5nC-J\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Um post compartilhado por Sa\u0303o Paulo News (@spfc)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Outros formatos tamb\u00e9m s\u00e3o analisados pela diretoria do Tricolor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O S\u00e3o Paulo, por\u00e9m, n\u00e3o limita a busca a empresas interessadas em inserir seus nomes diretamente no est\u00e1dio. Segundo informa\u00e7\u00f5es do portal <em>ge<\/em>, o clube tamb\u00e9m avalia propostas em outros formatos de parceria comercial, ampliando as possibilidades para o pr\u00f3ximo contrato de naming rights.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, o Tricolor recebe <strong>R$ 25 milh\u00f5es por ano<\/strong> da Mondelez pelo acordo que transformou o est\u00e1dio em Morumbis. O contrato termina no fim de 2026 e, embora as conversas com a atual parceira ainda n\u00e3o tenham sido oficialmente encerradas, a tend\u00eancia \u00e9 de que n\u00e3o haja renova\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O primeiro acordo de naming rights do Morumbi foi firmado em dezembro de 2023 e teve dura\u00e7\u00e3o de tr\u00eas anos. Para o pr\u00f3ximo contrato, o S\u00e3o Paulo busca aumentar a receita anual e tamb\u00e9m pretende estabelecer uma parceria mais longa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As negocia\u00e7\u00f5es s\u00e3o conduzidas por Andr\u00e9 Marques, diretor de marketing do clube desde junho, ap\u00f3s substituir Eduardo Toni, respons\u00e1vel pelo acordo com a Mondelez.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O S\u00e3o Paulo \u00e9 reconhecidamente um dos maiores clubes do mundo, dono de t\u00edtulos da Libertadores e Mundial; \u00e9 comum vermos a institui\u00e7\u00e3o envolvida em negocia\u00e7\u00f5es de impacto. Tanto \u00e9, que um poss\u00edvel acordo pode entrar para hist\u00f3ria, como uma das mais impactantes na hist\u00f3ria do Tricolor. A BYD \u00e9 atualmente a empresa com quem [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":49063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-49505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-variedades"],"_links":{"self":[{"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/posts\/49505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/comments?post=49505"}],"version-history":[{"count":2,"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/posts\/49505\/revisions"}],"predecessor-version":[{"id":49511,"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/posts\/49505\/revisions\/49511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/media\/49063"}],"wp:attachment":[{"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/media?parent=49505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/categories?post=49505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/tags?post=49505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}