{"id":49805,"date":"2026-08-23T19:41:00","date_gmt":"2026-08-23T22:41:00","guid":{"rendered":"https:\/\/correiodoestado.com.br\/variedades\/?p=49805"},"modified":"2026-08-21T14:26:41","modified_gmt":"2026-08-21T17:26:41","slug":"corinthians-tem-planos-envolvendo-memphis-depay-fora-dos-campos","status":"publish","type":"post","link":"https:\/\/correiodoestado.com.br\/variedades\/corinthians-tem-planos-envolvendo-memphis-depay-fora-dos-campos\/","title":{"rendered":"Corinthians tem planos envolvendo Memphis Depay fora dos campos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A perman\u00eancia de Memphis Depay no Corinthians abriu novas oportunidades para o clube n\u00e3o s\u00f3 dentro das quatro linhas. Estamos falando tamb\u00e9m em outras \u00e1reas, como nos setores de marketing e neg\u00f3cios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ap\u00f3s a repercuss\u00e3o gerada pelo an\u00fancio da renova\u00e7\u00e3o do atacante holand\u00eas, o departamento respons\u00e1vel pela \u00e1rea comercial passou a trabalhar em projetos envolvendo patrocinadores e empresas interessadas em associar suas marcas ao jogador.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DcOg7gVuvOh\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DcOg7gVuvOh\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DcOg7gVuvOh\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Memphis Depay (@memphisdepay)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p class=\"wp-block-paragraph\">Vinicius Manfredi, superintendente de marketing do Corinthians, explicou os pr\u00f3ximos passos durante entrevista ao ao portal <em>MKTEsportivo <\/em>no Corinthians Partner Summit, evento que reuniu profissionais do clube, patrocinadores, poss\u00edveis parceiros e ag\u00eancias. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo o executivo, os primeiros resultados ap\u00f3s o an\u00fancio da renova\u00e7\u00e3o confirmaram o forte potencial comercial de Memphis. Al\u00e9m do desempenho dos conte\u00fados publicados pelo Corinthians e do impacto nas vendas de produtos, o clube j\u00e1 recebeu propostas de empresas interessadas em participar de a\u00e7\u00f5es de comunica\u00e7\u00e3o e marketing com o atacante. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A inten\u00e7\u00e3o \u00e9 unir Memphis, seu estafe e as marcas para criar projetos capazes de gerar novos neg\u00f3cios e servir como refer\u00eancia para futuras campanhas.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DcPLKc0kyFp\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DcPLKc0kyFp\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DcPLKc0kyFp\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Corinthians (@corinthians)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Planos envolvendo o camisa 10 devem come\u00e7ar o mais cedo poss\u00edvel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O planejamento deve come\u00e7ar a ser colocado em pr\u00e1tica rapidamente ap\u00f3s o retorno do jogador aos compromissos da equipe. A expectativa do departamento de marketing \u00e9 apresentar, j\u00e1 nos primeiros jogos dessa nova fase, algumas das marcas envolvidas e mostrar ao p\u00fablico a estrutura comercial constru\u00edda a partir da renova\u00e7\u00e3o de Memphis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apesar do potencial do jogador fora de campo, o Corinthians tamb\u00e9m precisa adaptar suas a\u00e7\u00f5es ao desempenho esportivo. No futebol, resultados e momentos vividos pelos clubes podem alterar completamente uma campanha planejada. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por isso, o departamento de marketing precisa trabalhar com agilidade para aproveitar per\u00edodos positivos e, ao mesmo tempo, respeitar situa\u00e7\u00f5es adversas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A renova\u00e7\u00e3o de Memphis tamb\u00e9m gerou forte repercuss\u00e3o nas redes sociais, inclusive com provoca\u00e7\u00f5es envolvendo o Palmeiras. Para Manfredi, esse tipo de intera\u00e7\u00e3o faz parte da din\u00e2mica do futebol e ajuda a aumentar o engajamento dos torcedores, desde que os limites de respeito sejam preservados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o atacante permanecendo no elenco, o Corinthians agora pretende transformar toda essa visibilidade em novas oportunidades comerciais e fortalecer ainda mais a marca do jogador e do clube.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A perman\u00eancia de Memphis Depay no Corinthians abriu novas oportunidades para o clube n\u00e3o s\u00f3 dentro das quatro linhas. Estamos falando tamb\u00e9m em outras \u00e1reas, como nos setores de marketing e neg\u00f3cios. Ap\u00f3s a repercuss\u00e3o gerada pelo an\u00fancio da renova\u00e7\u00e3o do atacante holand\u00eas, o departamento respons\u00e1vel pela \u00e1rea comercial passou a trabalhar em projetos envolvendo [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":49810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-49805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-variedades"],"_links":{"self":[{"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/posts\/49805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/comments?post=49805"}],"version-history":[{"count":2,"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/posts\/49805\/revisions"}],"predecessor-version":[{"id":49887,"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/posts\/49805\/revisions\/49887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/media\/49810"}],"wp:attachment":[{"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/media?parent=49805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/categories?post=49805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/correiodoestado.com.br\/variedades\/wp-json\/wp\/v2\/tags?post=49805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}